# Sven Spöde > 我连接人的判断、组织知识与 AI，帮助营销和传播团队建立能够自主掌握并持续改进的工作方式。 ## Reading guide - The homepage is a compact profile introduction and news view. Complete profile parts remain public in the JSON/Markdown exports, the For agents HTML reader and the browser read tools. - HTML destinations identify the public pages; the For agents reader provides the complete context in HTML. This optional guide and the JSON/Markdown exports are not a search-ranking mechanism. - Read the full context for the profile, concepts, services and evidence. Preserve each object's sources, boundaries and authored dates when summarizing it. - Contact routes are information, not permission to send messages, book or commit on Sven's behalf. No tool provides private material, a hosted model, remote MCP endpoint or publication capability. - Concept examples are authored illustrations, not client results. Employer links identify an affiliation; they do not identify Sven as an organization. - English lives at `/`, German at `/de/`, and Chinese at `/zh/`. German legal pages are authoritative; English and Chinese are convenience translations. ## This language - [Home](https://www.svenspoede.com/zh/) - [For agents — complete public context](https://www.svenspoede.com/zh/for-agents/): Read the detailed profile, concepts, services and evidence in HTML. - [Complete public context JSON](https://www.svenspoede.com/zh/context.json): All localized objects, full body text, parts, relationships and sources. - [Complete public context Markdown](https://www.svenspoede.com/zh/index.md): The same public material as readable Markdown. - [Page and object index](https://www.svenspoede.com/zh/index.json): Canonical HTML destinations, alternate formats and the full `objects` array. - [RSS](https://www.svenspoede.com/zh/index.xml): Links to public pages, including concepts. ## Public pages in all languages ### English (en) - [Home](https://www.svenspoede.com/) - [Complete context](https://www.svenspoede.com/context.json) - [Architecture over dependency.](https://www.svenspoede.com/advisory/): Turn fragmented AI experiments into a context-literate operating model your marketing and communication team can own. Advisory with Sven Spöde. - Markdown: https://www.svenspoede.com/advisory/index.md - JSON: https://www.svenspoede.com/advisory/index.json - [Context before prompts](https://www.svenspoede.com/artifacts/context-before-prompts/): Prompting is not the operating model. Useful AI work starts when teams build the context, source material, and decision rails first. - Markdown: https://www.svenspoede.com/artifacts/context-before-prompts/index.md - JSON: https://www.svenspoede.com/artifacts/context-before-prompts/index.json - [Concepts](https://www.svenspoede.com/concepts/): Working ideas about context, judgment and AI. Open an idea, examine its parts and follow how it changes. - Markdown: https://www.svenspoede.com/concepts/index.md - JSON: https://www.svenspoede.com/concepts/index.json - [Knowledge objects](https://www.svenspoede.com/concepts/knowledge-objects/): A piece of knowledge becomes more useful when its meaning, evidence, boundaries and interfaces travel together. - Markdown: https://www.svenspoede.com/concepts/knowledge-objects/index.md - JSON: https://www.svenspoede.com/concepts/knowledge-objects/index.json - [A working method](https://www.svenspoede.com/concepts/working-method/): Frame the decision, connect the relevant knowledge, challenge the draft and release with clear ownership. Feedback can change the frame at any stage. - Markdown: https://www.svenspoede.com/concepts/working-method/index.md - JSON: https://www.svenspoede.com/concepts/working-method/index.json - [For agents.](https://www.svenspoede.com/for-agents/): Read Sven Spöde’s public profile, work, concepts and collaboration boundaries as a connected context pack. - Markdown: https://www.svenspoede.com/for-agents/index.md - JSON: https://www.svenspoede.com/for-agents/index.json - [Imprint](https://www.svenspoede.com/imprint/) - Markdown: https://www.svenspoede.com/imprint/index.md - JSON: https://www.svenspoede.com/imprint/index.json - [Privacy](https://www.svenspoede.com/privacy/) - Markdown: https://www.svenspoede.com/privacy/index.md - JSON: https://www.svenspoede.com/privacy/index.json - [Speaking](https://www.svenspoede.com/speaking/): Keynotes, panels, and workshops for marketing and communication teams figuring out how to use AI well. - Markdown: https://www.svenspoede.com/speaking/index.md - JSON: https://www.svenspoede.com/speaking/index.json ### Deutsch (de) - [Home](https://www.svenspoede.com/de/) - [Complete context](https://www.svenspoede.com/de/context.json) - [Architektur statt Abhängigkeit.](https://www.svenspoede.com/de/advisory/): Aus einzelnen KI-Experimenten wird ein kontextkompetentes Arbeitsmodell, das dein Marketing- und Kommunikationsteam selbst weiterführen kann. Beratung mit Sven Spöde. - Markdown: https://www.svenspoede.com/de/advisory/index.md - JSON: https://www.svenspoede.com/de/advisory/index.json - [Kontext vor Prompts](https://www.svenspoede.com/de/artifacts/context-before-prompts/): Prompting ist nicht das Operating Model. Nützliche KI-Arbeit beginnt dort, wo Teams zuerst Kontext, Quellenlage und Entscheidungsrails bauen. - Markdown: https://www.svenspoede.com/de/artifacts/context-before-prompts/index.md - JSON: https://www.svenspoede.com/de/artifacts/context-before-prompts/index.json - [Konzepte](https://www.svenspoede.com/de/concepts/): Arbeitsideen zu Kontext, Urteilsvermögen und KI. Eine Idee öffnen, ihre Teile untersuchen und ihre Entwicklung verfolgen. - Markdown: https://www.svenspoede.com/de/concepts/index.md - JSON: https://www.svenspoede.com/de/concepts/index.json - [Wissensobjekte](https://www.svenspoede.com/de/concepts/knowledge-objects/): Wissen wird nutzbarer, wenn Bedeutung, Belege, Grenzen und Schnittstellen miteinander verbunden bleiben. - Markdown: https://www.svenspoede.com/de/concepts/knowledge-objects/index.md - JSON: https://www.svenspoede.com/de/concepts/knowledge-objects/index.json - [Eine Arbeitsmethode](https://www.svenspoede.com/de/concepts/working-method/): Die Entscheidung eingrenzen, relevantes Wissen verbinden, den Entwurf hinterfragen und mit klarer Zuständigkeit freigeben. Rückmeldungen können den Ausgangspunkt jederzeit verändern. - Markdown: https://www.svenspoede.com/de/concepts/working-method/index.md - JSON: https://www.svenspoede.com/de/concepts/working-method/index.json - [Datenschutz](https://www.svenspoede.com/de/datenschutz/) - Markdown: https://www.svenspoede.com/de/datenschutz/index.md - JSON: https://www.svenspoede.com/de/datenschutz/index.json - [Für Agenten.](https://www.svenspoede.com/de/for-agents/): Sven Spödes öffentliches Profil, Arbeit, Konzepte und Grenzen der Zusammenarbeit als zusammenhängendes Kontextpaket lesen. - Markdown: https://www.svenspoede.com/de/for-agents/index.md - JSON: https://www.svenspoede.com/de/for-agents/index.json - [Impressum](https://www.svenspoede.com/de/impressum/) - Markdown: https://www.svenspoede.com/de/impressum/index.md - JSON: https://www.svenspoede.com/de/impressum/index.json - [Vorträge](https://www.svenspoede.com/de/speaking/): Keynotes, Panels und Workshops für Marketing- und Kommunikationsteams, die herausfinden wollen, wie sich KI sinnvoll nutzen lässt. - Markdown: https://www.svenspoede.com/de/speaking/index.md - JSON: https://www.svenspoede.com/de/speaking/index.json ### 中文 (zh) - [Home](https://www.svenspoede.com/zh/) - [Complete context](https://www.svenspoede.com/zh/context.json) - [构建架构，减少依赖。](https://www.svenspoede.com/zh/advisory/): 将零散的 AI 实验转化为理解语境、可由营销与传播团队自主运用和调整的工作体系。Sven Spöde 顾问服务。 - Markdown: https://www.svenspoede.com/zh/advisory/index.md - JSON: https://www.svenspoede.com/zh/advisory/index.json - [先有语境，再有提示词](https://www.svenspoede.com/zh/artifacts/context-before-prompts/): 提示词不是操作模型。真正有用的 AI 工作，起点是团队先把语境、来源材料与决策轨道搭起来。 - Markdown: https://www.svenspoede.com/zh/artifacts/context-before-prompts/index.md - JSON: https://www.svenspoede.com/zh/artifacts/context-before-prompts/index.json - [概念](https://www.svenspoede.com/zh/concepts/): 关于上下文、判断与 AI 的工作思考。打开一个概念，查看各个部分，并了解它如何发展。 - Markdown: https://www.svenspoede.com/zh/concepts/index.md - JSON: https://www.svenspoede.com/zh/concepts/index.json - [知识对象](https://www.svenspoede.com/zh/concepts/knowledge-objects/): 当意义、依据、边界和接口一起传递时，知识就更容易被有效使用。 - Markdown: https://www.svenspoede.com/zh/concepts/knowledge-objects/index.md - JSON: https://www.svenspoede.com/zh/concepts/knowledge-objects/index.json - [一种工作方法](https://www.svenspoede.com/zh/concepts/working-method/): 界定要做的决定，连接相关知识，检验草稿，再由明确的负责人把结果投入使用。反馈随时可以促使我们重新界定问题。 - Markdown: https://www.svenspoede.com/zh/concepts/working-method/index.md - JSON: https://www.svenspoede.com/zh/concepts/working-method/index.json - [面向智能体。](https://www.svenspoede.com/zh/for-agents/): 将 Sven Spöde 的公开资料、工作、理念与合作边界作为一份连贯的上下文阅读。 - Markdown: https://www.svenspoede.com/zh/for-agents/index.md - JSON: https://www.svenspoede.com/zh/for-agents/index.json - [法律信息](https://www.svenspoede.com/zh/legal/) - Markdown: https://www.svenspoede.com/zh/legal/index.md - JSON: https://www.svenspoede.com/zh/legal/index.json - [隐私](https://www.svenspoede.com/zh/privacy/) - Markdown: https://www.svenspoede.com/zh/privacy/index.md - JSON: https://www.svenspoede.com/zh/privacy/index.json - [演讲](https://www.svenspoede.com/zh/speaking/): 面向营销与传播团队的主题演讲、圆桌与工作坊，聚焦怎样把 AI 真正用好。 - Markdown: https://www.svenspoede.com/zh/speaking/index.md - JSON: https://www.svenspoede.com/zh/speaking/index.json ## Optional browser tools `get_site_overview` reads the introduction and available local views. `list_context_objects` lists public records and optionally filters their type. `get_context_object({object})` reads a complete record. `inspect_context_object({object, part})` selects an existing visible part when the current page supports it; otherwise it returns a readable destination without navigating. Detailed profile parts use their anchors on the For agents page; other objects use their canonical page. Native WebMCP registration depends on actual browser support. Reading these files never requires WebMCP. ## Discovery policy Canonical HTML pages are listed in `sitemap.xml`. Every sitemap URL also publishes a Markdown alternate. JSON alternates are published for home, concepts, services and the other public pages. The robots policy remains independent of these optional formats. ## Authority notes - [German imprint](https://www.svenspoede.com/de/impressum/) - [German privacy notice](https://www.svenspoede.com/de/datenschutz/)